This screen shows the correlation between the subscriber hotel’s price and review score versus each competitor’s price and review score:
1. The “Control” bar
The control bar allows users to select what data is displayed below:
The following controls are available:
- Timeframe – allows the selection of the time interval for which the chart is displayed.
- Remember: if the timeframe is an interval and not a single date, the graph will use the average value of the defined pricing point for each of the properties (defined by the controls described below).
- Source – selection of the channel.
- PAX – selection of the room occupancy for which rates are to be displayed.
- Breakfast – possible options:
- Any Breakfast – no filtering based on breakfast.
- Breakfast Included – only the rates with breakfast are considered. If any of the properties does not have rates with breakfast included, nothing is displayed for those properties.
- Breakfast Excluded – only the rates with breakfast are considered. If any of the properties does not have rates with breakfast included, nothing is displayed for those properties.
- LoS – selection of the length of stay.
- Rate Value – possible options:
- Lowest rates – the lowest rate from each property (regardless of policies) is displayed
- Lowest unrestricted rates – the lowest unrestricted rate from each property is displayed. “Unrestricted” means there are no special conditions for the offer (e.g. “free cancellation”).
- Lowest restricted rates – the lowest restricted rate from each property is displayed. “Restricted” means there are special conditions for the offer (e.g. “non cancelable”, “advance purchase”, “non-refundable”).
- Highest rates – the highest rate from each property (regardless of policies) is displayed
- Highest unrestricted rates – the highest unrestricted rate from each property is displayed. “Unrestricted” means there are no special conditions for the offer (e.g. “free cancelation”).
- Highest restricted rates – the highest restricted rate from each property is displayed. “Restricted” means there are special conditions for the offer (e.g. “non cancelable”, “advance purchase”, “non-refundable”).
- Room Value – selection of the room type for which rates are displayed.
- Attention: This control works in conjunction with the “Compset Room Mapping” screen.
2. The Chart
The chart is a bi-dimensional scatter-plot that uses the review score and the price (when the timeframe is a single arrival date) or the average price (when the timeframe is a period) as “variables”.
The review score represents the X-axis; the price represents the Y-axis.
The price is taken from the scraper’s “last scheduled shop”. However, if the last scheduled shop failed, the “freshest” price that was scraped is used instead. The freshness is defined in the “Settings > RECO” screen (the “Data Freshness” section).
The review score is the “freshest” review score scraped. The system scrapes once a week for the review score and it’s not “linked” to arrival dates – meaning that when viewing a past period or arrival date the review score will still be “last” one scraped, not the score that was on that date / period.
The background of the chart is composed of one “green” area, one “red” area and 2 “neutral” (white) areas.
The subscriber hotel is always “placed” it the middle of the chart; in other words the X and Y axis ranges are calculated so that the review score and price of the subscriber hotel are exactly in the middle. Hovering the mouse over the “square” will show the exact values:
All the competitors are then placed “around” the subscriber hotel in the chart based on their review score and price. Hovering the mouse over the “circle” of any competitor will show the exact values:
Remember: Since the competitors are placed in the chart as “close” or as “far” from the subscriber based on the difference between their review score and price, any competitor in the green area means it has a lower review score but a higher price (which is “good”), while competitors in the red area have a better review score with lower price (which is considered “bad”).